![]() Get Creative with Your Product ImagesĮMarketer found that 83% of online purchase decisions are heavily influenced by images, so you can’t afford to undermine your hard work with poor or generic product photos. But trust us: This strategic work will make it much easier for you to reap the benefits of brand consistency-and design a great eBay Store in the process. When you’re a small operation, these strategic steps might seem unnecessary. ![]() Create brand guidelines to ensure a consistent visual style and tone for your business. The colors you choose, the design elements you use, the tone of your product descriptions-these elements create the personality of your brand. Now that you understand your brand identity, it’s time to communicate it visually. ![]() Once you figure out how your product aligns with the customer’s interests, you’ll be poised to position your brand in the market. Once you know your target customer, you need to figure out why they want or need your product. Identify the value you bring to your customer.We walk you through this process of creating personas in our article, How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers. You can’t create an impactful brand if you don’t know who you’re trying to target. But to build a brand, you also need to conduct market research and competitive analysis. If you’re ready to start an eBay Store, you’ve likely already done your product research. For a quick overview, here are four branding steps you should take before launching your eBay Store. If you’re interested in learning more, check out our guide on building ecommerce brands. We don’t have room for a full discussion of branding in this post. In fact, a consistent brand has been shown to increase revenue by 33%! A strong brand fosters trust with buyers, creates customer loyalty, and drives repeat purchases. Now that you know the nuts and bolts of setting up your store, it’s time for the real work: creating a brand strategy and your eBay Store design.īefore you launch your store, you need to create your brand identity. It’s also easy to update your store once it’s live. You’ll build your store in draft mode and can preview before launching to make sure it’s working correctly. Take your store live! Don’t worry about making everything perfect all at once.Categories help buyers navigate your store-and reduce the risk of them abandoning it because of not finding what they want. We’ll cover the details of designing your store assets later. Add design elements like your logo, billboard, and featured items. For example, Caroline’s Vintage Finds is a far better name than cfvintage87. While you can use your seller username for this, we recommend choosing something that looks more professional and describes what your store offers. Once you’ve subscribed, the process of setting up your new eBay Store is fairly simple: It also gives you access to eBay’s product insights tool, credits for shipping supplies, and discounts on business software like QuickBooks Online. In addition to reduced fees, your subscription allows you to run sales or offer coupons via the Promotions Manager. The best subscription plan for you really boils down to your monthly volume of listings. This discount and the number of zero-insertion-fee listings depends on your subscription tier. The price tiers for eBay Store subscription plansįinal value fees are also reduced for sellers with Store subscriptions. Store subscriptions work a little differently-you pay a monthly fee in exchange for more features and zero-insertion-fee listings. The default mode of selling on eBay involves two main fees: insertion fees (for posting your listing) and final value fees (eBay’s cut of the final sale price). Sign Up for an eBay Store Subscriptionīefore you create an eBay storefront, you’ll need a Store subscription plan. In this article, we’ll teach you how to brand, design, and launch an eBay Store that attracts your target customers and boosts your presence on the marketplace. ![]() This advanced seller plan allows you to create your own storefront on eBay and even offers a few perks, like free and discounted listings. You’re listing more products, seeing more sales, and ready to establish your own ecommerce business on the marketplace.Īn eBay Store subscription is designed to help you take that next step and expand your business. It’s time to take your eBay venture to the next level.
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